Built on a pattern of creativity, craft and consistency.
Mutahir Mehmood is the Founder of TPX, leading the studio with a passion for creativity, innovation and delivering high-quality design solutions. He set out to build a studio where strategy and craft go hand in hand — and where every brand gets the attention it deserves, no matter the size.
Under his direction, TPX has grown into a trusted design partner for founders, agencies and established brands across 15+ countries — with a reputation for thoughtful identities, sharp execution and long-term client relationships.
Design isn't just how it looks — it's how it works for your brand.
Ammar Khan is Co-Founder of TPX and the lead designer, with 8+ years turning brand ideas into visual identities. We've worked with startups, local businesses and international brands across the UK, the US, the UAE and beyond — and we run every TPX project personally, start to finish.
Our approach combines strategic thinking with creative execution. Every design decision is rooted in understanding your audience and business goals. We believe great design should not only look beautiful, but also drive real results for your brand.
The Pattern X is the name for that philosophy: finding the underlying pattern that makes a brand recognisable, then building a consistent system around it — logo, colour, type, social and print, all pulling in one direction.